SaaS SEO Consulting
Why work with me?
Focus on your pipeline
We'll prioritize driving the most valuable traffic and LLM visibility – from your in-market target segments.
Technical skills
I’ve uncovered serious technical SEO issues that all tools and most consultants miss. My SEO processes are better than ever thanks to AI and vibe coding. I’m the right SEO buddy for your dev team.
Full-stack marketing perspective
I bring my generalist background and training from Mark Ritson’s Mini MBA programs. I know how to intertwine SEO with your other marketing efforts for the highest impact.
Trustworthy partnership with no commitments
I do 100% of the work myself (or with my custom scripts and automations). I won’t BS you with cherrypicked numbers and vanity metrics. We can scale the partnership up or down on a monthly or quarterly basis.
SaaS SEO Services
Here's how I can help you grow your ARR with SEO & content marketing:
1
Fractional SEO lead
I shape your SEO strategy and execute on it within a predefined scope. This partnership requires at least one in-house marketer or contractor for content creation. From $3K / month.
2
SEO sprints
I’ll work with you on a daily basis to drive more traffic, leads, or revenue from SEO ASAP. Suitable for established marketing teams that want to take their SEO performance to the next level. 3-month sprints, starting at $15K.
3
SEO consulting
I’ll help your SEO, content, or tech team on a consulting basis. From $500 for a 60min consultation with prep work.
Results I've produced for clients
YoY organic search performance of one of my long-term clients: 98% increase in demo requests and 48% increase in organic traffic despite lower-than-ever CTRs and user migration to AI assistants.
About me
I’m Michal Pecánek, a seasoned B2B SaaS marketer with deep expertise in SEO and content marketing.
My generalist journey started at CDN77 where I was juggling between strategy, product, team management and most marketing channels known to the B2B world. We more than doubled the ARR from $18M to $37M during my 2017-19 tenure.
Then at Ahrefs, I niched down into search and content. I was in the forefront of planning and executing our famous product-led content strategy, one of the most important drivers that got Ahrefs over the $100M ARR milestone.
Freelancing since 2022, I shape and deliver SEO strategies that grow pipeline and mesh with the rest of the marketing stack. I typically do this for $5-50M ARR SaaS companies.
Not enough details? Check out my complete career profile on LinkedIn.
Media
I enjoy sharing my insights to help others become better marketers. My most impactful platform for this was naturally the Ahrefs blog. Besides that, I’m proud of creating over 5 hours of SEO modules for the best and most popular Czech marketing e-learning platform Digisemestr Online. I also lectured at its more intensive in-person program.
I spoke at many events, webinars and podcasts over the years in both English and Czech. Here's a few English recordings in:
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Perpetial Traffic podcast about what it takes to set up a Wiki page
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The Business Storytelling Show about my meta description data study
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Growth Festival about SEO data mythbusting
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Bridging the Gap podcast about doing SaaS SEO in 2025
You can also contact me on my X and LinkedIn profiles here:
